1. **Who's behind the bakery, and how did it start?** Your name (and anyone else's you want featured), plus the short origin story: what got you baking and when you opened.
2. **What makes your bakery distinct?** For example, signature items, techniques (sourdough, laminated pastry, gluten-free), ingredients (local, organic, family recipes), or a cultural tradition you draw from.
3. **Where are you, and who do you serve?** Your town or neighborhood, and whether you're a storefront, market stall, home bakery, or wholesale supplier.
4. **What tone do you want?** Warm and personal, playful, polished and professional, or something else? Should it be written in first person ("I"/"we") or third person?
5. **How long should it be, and should it end with a call to action?** For example, a quick 50–80 words or a fuller 150–200, and whether to close with something like "Stop by," "Order online," or "Follow us."